Omnichannel Commerce Technology Platform

Order from anywhere, fulfil from anywhere

Unified commerce platform to enable the omnichannel journey of consumers

Order Management System

Keep Up With Customer Orders Effortlessly

Rubicon’s distributed order management system provides the capability to manage orders received from any digital channel like your own website, marketplaces, customer support or other channels such as kiosks, digital magazines, etc.

Catalogue Management System

Enjoy Limitless Control Over Pricing & Content Across Channels

You can use Rubicon to create a catalogue for your products which can be used across channels with the relevant set of attributes. Rubicon also manages your digital assets such as products and videos (360 degree or otherwise).

Logistics Management System

Streamline Operations To Deliver Great Customer Experiences

Rubicon provides a data based allocation engine to prescribe an optimal delivery for your customer’ order. It also has an integrated ecosystem of multiple last mile logistics partners. and provides end to end tracking of your customer’s order from allocation to delivery through real time updates.

Inventory Management System

Maximize Revenue With Efficient Stock Utilization

Rubicon provides a single view of inventory across all channels. This inventory can be allocated globally across all platforms or can be broken down channel wise based on your requirements.The system publishes and updates your inventory for each sale happening from any channel thus keeping all other channels in sync with real-time inventory.

Connect App - Digitised Retail Operations

Connect app digitizes retail operations across the design to customer value chain, minimizing the need for bigger operational teams, enabling on-ground compliance visibility to central teams of the brand, and resulting in higher efficiency & productivity.

It also delivers higher retail store sales, by influencing the customer with innovative digital interventions across the purchase journey and by engaging, motivating the sales staff and empowering them with customer & product insights for higher conversions.

Current features

• Omnichannel order fulfillment enables store staff of brands to use stock from the stores to fulfil eCommerce orders from demand channels such as web-shops, endless aisles and marketplaces.Fulfilment of orders with the Connect app is easier and faster for stores with “scan product” functionality. Stores can fulfil orders and handover to courier partner/last mile partner.
• Helpdesk enables store staff to raise & track queries on issues faced in the store with the central retail team. Stores can also raise queries for their customers on their behalf in the app.
• Noticeboard enables store staff to stay informed & engaged through all team communication, in one place, instead of across emails. Central teams can share news, success stories, best practices & guidelines with the retail store teams
• SOP is a single place for all SOPs & guidelines.
• Visual Merchandising Retail store teams can execute perfect visual merchandising as per simplified VM guidelines and upload photos of them for review by central teams.

Albus: Specialist AI platform for omnichannel

Our AI platform Albus accelerates insight-driven decision-making through intelligence and a unified view of data from multiple data points. It uses machine learning capability to collect data from different retail data points and converts them into actionable intelligence and goal-based algorithms specific to modern omnichannel retail problems.

Albus complements ace turtle’s omnichannel platform Rubicon to execute actionable intelligence, real-time for brands. It enables brands to achieve supply chain efficiency and improve stock turns by unlocking inventory & sell-through optimisation opportunities across the product lifecycle, in real-time.

Right Inventory In The Right Location, At The Right Time

Albus provides actionable insights for inventory optimisation & merchandise allocation. Starting from catchment location analysis for opening new retail stores, to buying or assortment plans across stores & warehouses, to an automated inventory replenishment algorithm, based on demand forecasting and various data parameters - Insights from Albus are automated to achieve optimal inventory mix & levels at any stock point, in real time

Dynamic Safety Stock To Maximise Available To Sell (ATS) Inventory Online

When selling the same inventory across multiple online and/or offline channels, there's a risk of excess orders or overselling. It is a common problem faced by retail brands due to fluctuating supply-demand on the same channel or on multiple channels sharing the inventory. Adding a buffer or Safety stock reduces the Available to Sell (ATS) Inventory. The Dynamic Safety Stock algorithm of Albus calculates the right level of safety stock required at each SKU level, real-time considering myriad supply-demand and system factors, and auto-applies them in real-time through Rubicon.

Dynamic Markdown To Optimise Sell-Through

Albus dynamically increases or decreases discounts for each style, considering factors such as ageing and sell-through percentage. Rubicon's pricing platform that executes these discount updates on mapped channels, has in-built control mechanisms to ensure capping of discounts, as per the brand.