Array
(
    [156] => Array
        (
            [ID] => 156
            [title] => About us
            [url] => https://www.aceturtle.com/about-us/
            [active] => 
            [children] => Array
                (
                    [1793] => Array
                        (
                            [ID] => 1793
                            [title] => Leadership
                            [url] => https://www.aceturtle.com/leadership/
                            [parent] => 156
                        )

                    [1795] => Array
                        (
                            [ID] => 1795
                            [title] => Investors
                            [url] => https://www.aceturtle.com/investors/
                            [parent] => 156
                        )

                    [2597] => Array
                        (
                            [ID] => 2597
                            [title] => Operating Model
                            [url] => https://www.aceturtle.com/operating-model/
                            [parent] => 156
                        )

                )

        )

    [33] => Array
        (
            [ID] => 33
            [title] => Brands
            [url] => https://www.aceturtle.com/brands/
            [active] => 
            [children] => Array
                (
                    [2560] => Array
                        (
                            [ID] => 2560
                            [title] => Lee
                            [url] => https://www.aceturtle.com/brand/lee/
                            [parent] => 33
                        )

                    [2561] => Array
                        (
                            [ID] => 2561
                            [title] => Wrangler
                            [url] => https://www.aceturtle.com/brand/wrangler/
                            [parent] => 33
                        )

                    [2562] => Array
                        (
                            [ID] => 2562
                            [title] => Toys“R” Us
                            [url] => https://www.aceturtle.com/brand/toysrus/
                            [parent] => 33
                        )

                    [2563] => Array
                        (
                            [ID] => 2563
                            [title] => Babies“R” Us
                            [url] => https://www.aceturtle.com/brand/babbiesrus/
                            [parent] => 33
                        )

                    [4032] => Array
                        (
                            [ID] => 4032
                            [title] => Dockers®
                            [url] => https://www.aceturtle.com/brand/dockers/
                            [parent] => 33
                        )

                )

        )

    [1830] => Array
        (
            [ID] => 1830
            [title] => Technology
            [url] => https://www.aceturtle.com/rubicon-connect-app-albus/
            [active] => 
            [children] => Array
                (
                )

        )

    [1832] => Array
        (
            [ID] => 1832
            [title] => Careers
            [url] => https://www.aceturtle.com/careers/
            [active] => 
            [children] => Array
                (
                )

        )

    [1831] => Array
        (
            [ID] => 1831
            [title] => News
            [url] => https://www.aceturtle.com/news/
            [active] => 
            [children] => Array
                (
                    [2564] => Array
                        (
                            [ID] => 2564
                            [title] => Press Release
                            [url] => https://www.aceturtle.com/press/
                            [parent] => 1831
                        )

                )

        )

    [1512] => Array
        (
            [ID] => 1512
            [title] => Contact Us
            [url] => https://www.aceturtle.com/contact-us/
            [active] => 
            [children] => Array
                (
                )

        )

)
Share facebook twitter_fix facebook linkedin_fix

The Ultimate Definition Of Horsepower: Wrangler® And Hot Wheels Join Forces To Launch New Global Streetwear-Inspired Apparel Collection In India

Collaboration honours the generational legacy of two American icons

October 07, 2024, Bengaluru –– Global denim brand Wrangler®, announced today a collaboration with the company behind the number one selling toy in the world: Mattel Inc.’s Hot WheelsTM. A nostalgia-driven collection, Wrangler® x Hot WheelsTM includes bold denim, jackets, coveralls, and graphic tees in coordinating youth and adult styles – along with a limited-edition Wrangler branded miniature die-cast ’85 Ford Bronco.

Following the resounding success of Wrangler and Mattel’s Wrangler x Barbie collaboration in 2023, the two have teamed up once again, this time for a streetwear collection inspiring new generations to climb into the driver’s seat and take life by the reins. The rich history of Wrangler and Hot Wheels is displayed through motorsport-inspired designs on classic denim pieces and colourful tees.

“Partnering with Hot Wheels has been a collision of heritage and horsepower,” said Holly Wheeler, vice president of global marketing, Kontoor. “Tapping into the resurgence of motorsport and inspired by the classic American iconography and nostalgia of both brands, Wrangler® x Hot WheelsTM hits the market at full speed and ignites a beloved pastime shared from generation to generation.”

Wrangler® x Hot WheelsTM is available for purchase online at Wrangler.in, as well as in selected Wrangler and Shoppers Stop stores across India. The prices range from INR 3,499 to INR 14,999. To learn more about the Wrangler brand and upcoming collections, follow Wranglerindia.

About Wrangler

Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for over 77 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot WheelsTM, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in thirty-five locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.

About ace turtle

ace turtle, new India’s leading tech-native retail company is spearheading the retail industry’s next phase of transformation. The company is vertically integrated from design, local manufacturing and marketing to reach consumers directly. ace turtle is powered by its proprietary technology which uses data science from design to fulfilment to meet ever-evolving consumer expectations. Bengaluru-based ace turtle is the exclusive licensee of iconic global brands Lee®, Wrangler®, Toys“R”Us®, Babies“R”Us® and Dockers® for India and other South Asian markets.