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Forever New partners with ace turtle to strengthen its omnichannel presence in India

Forever New has partnered with ace turtle, India’s leading omnichannel platform company to deliver an omnichannel experience to its customers and strengthen its retail presence in India. ace turtle will enable Forever New with a Unified Commerce Platform that supports various omnichannel use cases and drive seamless customer experience at scale across digital channels.

Speaking on the partnership, Dhruv Bogra Country Manager Spokesperson, Forever New said “At Forever New, our endeavor is to continuously improve the experience of our customers. We have been focused on ensuring a seamless experience for the consumer from product selection to purchase and at the same time making it easier for them to shop. In order to consistently deliver the omnichannel experiences that customers expect, we needed to create a strong foundation of technology building blocks. In this endeavor, we are happy to partner with ace turtle as their highly scalable solution will play a critical role in powering our digital business”.

Powered by machine learning, ace turtle’s Unified Commerce Platform, Rubicon 3.0 supports various omnichannel use cases such as inventory lying anywhere can be sold across channels, fulfilling orders from any stock points (retail stores, warehouses and distributors) and a single view of product, inventory, and customer through a single platform.

Speaking on the partnership, Nitin Chhabra, CEO, ace turtle said “The lines between online and offline have blurred and this has got accelerated due to covid hence stores now need to be omnichannel ready to support this. As customers are more than likely to shop at the channel of their own convenience, brands need to build tech capabilities to cater to the ever-changing dynamics of Indian consumerism. We are confident that our omnichannel platform Rubicon will enable Forever New to improve business efficiency and accelerate business growth across channels”.

About Forever New:

Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. One of the fastest-growing Australian brands, Forever New emerged in late 2006 as a start-up retailer and now trades in over 300 stores across over 14 countries including Australia, New Zealand, United Kingdom, Canada, Singapore, South Africa, China, India, Turkey, European Union, Philippines, Indonesia, etc. Forever New celebrates the feminine beauty of women, a signature style flowing through every creative element. Collections are inspired by global trends in art, film, music, theatre, and haute couture runway shows in Paris, London, Milan, and New York. For more information, please visit https://www.forevernew.co.in/

About ace turtle:

ace turtle is a technology-driven platform company that drives Omnichannel commerce transformation for brands. ace turtle, with its proprietary platform – Rubicon, integrates online and offline retail channels enhancing efficiency and scalability through omnichannel transformation by intelligent use of data. Rubicon is used by large Global Brands as a SAAS Platform and is also leveraged by ace turtle for its licensed Brands portfolio. ace turtle is backed by investors such as Singapore based Vertex Ventures, the venture arm of Temasek Holdings and C31 Ventures, the venture arm of CapitaLand. For more information, please click on www.aceturtle.com.