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ace turtle Launches Second Dockers® Store in India at Dehradun

Dehradun, September 23, 2024: ace turtle, India’s leading technology-native retail company today announced the launch of the second retail store of the global lifestyle apparel brand Dockers® in India. The store opened at the sprawling Mall of Dehradun, the largest retail destination in Uttarakhand.

This exciting launch brings Dockers’® tradition of timeless and versatile fashion to Dehradun, meeting the growing demands of the city’s modern, fashion-conscious consumers. As the definitive name in khaki, Dockers® continues to offer a diverse range of apparel and accessories for both men and women, with an unwavering commitment to quality – ensuring unparalleled comfort and versatile style. While staying true to its classic khaki roots and core values, Dockers® has expanded its collection to include a wider variety, appealing to a broader audience in both their professional and personal endeavours.

Expressing his excitement on the launch, Nitin Chhabra, CEO of ace turtle said, “We are delighted to bring the globally acclaimed Dockers® experience to fashion enthusiasts in Dehradun with the opening of our exclusive retail store. This expansive store reflects our dedication to offering consumers a seamless shopping experience. We intend to leverage our unique technology-driven operating model and omnichannel commerce expertise to take Dockers® to millions of Indian consumers through relevant online and offline channels. We will be opening more stores across Indian cities in the future.”

Located in the bustling Mall of Dehradun that is fast becoming a one-stop destination for all consumer needs, the Dockers® store provides an immersive shopping experience for fashion enthusiasts. It is a vibrant space designed to reflect its California roots. Customers can browse through a curated selection of Dockers’® latest collections, experience the brand’s heritage through interactive displays, and receive personalized styling advice from expert staff.

Sharing the brand’s perspective, Natalie MacLennan, CEO, Dockers® said, “We are proud to expand the Dockers® presence in India with the opening of second store in Dehradun. This marks a significant step in our commitment to bringing Dockers® to more consumers in India, a market that continues to show tremendous potential for growth. Our collaboration with ace turtle ensures that we can deliver our signature blend of style, comfort, and innovation to a new audience, strengthening our brand’s legacy in this dynamic region.”

With ace turtle as a licensing partner, Dockers® launched in India earlier this year with its first retail store in New Delhi along with a dedicated e-commerce website www.dockers.in that enables seamless shopping pan India. ace turtle aims to open more stores of Dockers® across India in the future. The brand is also available for purchase at leading department stores Shoppers Stop and Kapsons. It is also available on online platforms Amazon, Myntra and Ajio.

About Dockers® brand:

The Dockers® brand has been the authority in khaki pants for nearly 40 years and sparked a revolution in the way millions of men dressed around the world, shifting from the standard issue suit to a more casual look. Today, the brand has evolved into a casual lifestyle brand for both him and her that’s been winning over consumers across the globe. Dockers® is a division of Levi Strauss & Co. and is available worldwide.

About ace turtle:

ace turtle, new India’s leading tech-native retail company is spearheading the retail industry’s next phase of transformation. The company is vertically integrated from design, local manufacturing and marketing to reach consumers directly. ace turtle is powered by its proprietary technology which uses data science from design to fulfilment to meet ever-evolving consumer expectations. Bengaluru-based ace turtle is the exclusive licensee of iconic global brands Lee®, Wrangler®, Toys“R”Us®, Babies“R”Us® and Dockers® for India and other South Asian markets.