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Our Operating Model

Retail Nxt - ace turtle is writing the next chapter of the retail industry by transforming the business of brands using vertical commerce. We are new India's leading tech-native retail company spearheading the retail industry’s next phase of transformation. We are vertically integrated from design, local manufacturing and marketing to reach consumers directly. We are powered by our proprietary technology which uses data science from design to fulfilment to meet ever-evolving consumer expectations. We are powering international fashion & lifestyle brands with agility, operational efficiencies and a seamless customer experience.

Technology-enabled omnichannel operations

We bring all aspects of operations – discovery, online/offline sales, transaction, delivery and inventory management – under one roof to give a holistic view of the overall health of the business through our proprietary tech platforms Rubicon and Connect.

Direct to Consumer and Retail

We sell directly to consumers without any middleman via dedicated webstores, online marketplaces, departmental stores and physical monobrand retail stores at high street areas and malls. We showcase the entire product range to the consumers, leverage real-time consumer data and enjoy a high net margin.

Experience multi-channel demand

We reinforce traditional brick-and-mortar retail stores with Rubicon, our proprietary omnichannel technology platform that brings together the best of offline and online sales channels. We help our brands expand their reach across India through webstores, online marketplaces, conversational commerce, social commerce and endless aisles.

Seamless store operations with Connect

With our proprietary application Connect, we help manage store operations across locations seamlessly. No more big teams and bigger operational problems! Our Connect application helps to digitize retail operations and reduce heavy and hierarchical retail teams.