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Omnichannel Focus

Lee is an iconic American denim and casual lifestyle apparel brand founded by H.D. Lee. Backed by over 130 years of purposeful design and craftsmanship, the brand inspires people to stand tall and live confidently. Lee’s collections include a range of styles. Lee’s movement-inspired innovations, versatile styling and superior fit continue to inspire generations of brand loyalists. ace turtle acquired the exclusive long-term licensing rights for this much-loved brand in India in 2021.

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Accelerated Growth

The Wrangler brand is an American icon that celebrates the spirit of people who work hard, have fun and recognise courageous individuality. Wrangler has represented genuine style and comfort since it first started making jeans in 1947. Rooted in the American West, the brand blends a rich legacy with a commitment to unmatched quality and timeless design. Wrangler’s innovative collections look and feel great – making consumers ready for life, every day. In 2021, ace turtle acquired the exclusive long-term licensing rights for Wrangler in India.

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Our passion and tech-driven DNA supercharges the growth and retail digitization of marquee brands in India.

Strong Brand Recall

Toys”R”Us is loved by millions of children and families around the world. For more than 70 years, Toys”R”Us has been the most trusted destination for children and parents looking for toys. Celebrating the joys of childhood with generations of kids, Toys”R”Us products can be found in nearly 900 branded stores and e-commerce sites in over 31 countries across North America, Europe, Asia, Africa, Australia and the Middle East. ace turtle launched the world’s most-loved toy brand in India in December 2022.

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Growing up together!

Introduced almost 30 years ago, Babies”R”Us has been known as the most trusted authority on parenthood. Millions of new and expecting parents, grandparents and caregivers around the world rely on Babies”R”Us as the go-to resource for the best baby products, advice, registry and savings for their family. Today, Babies”R”Us can be found across stores and e-commerce sites in over 25 countries across North America, Europe, Asia, Africa, Australia and the Middle East. ace turtle will launch the world’s most-loved baby products brand in India in 2023.

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Ultimate expert on khaki since 1986

The Dockers® brand has been the authority in khaki pants for nearly 40 years and sparked a revolution in the way millions of men dressed around the world, shifting from the standard issue suit to a more casual look. Today, the brand has evolved into a casual lifestyle brand for both him and her that’s been winning over consumers across the globe. Dockers® is a division of Levi Strauss & Co. and is available worldwide.

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