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Toys“R” Us: Where kids are a big deal!

Toys“R”Us is loved by millions of children and families around the world. For more than 70 years, Toys“R”Us has been the most trusted destination for children and parents looking for toys. Celebrating the joys of childhood with generations of kids, Toys“R”Us mascot Geoffrey the Giraffe is adored around the world. Today, Toys“R”Us products can be found in nearly 900 branded stores and eCommerce sites in over 31 countries across North America, Europe, Asia, Africa, Australia, and the Middle East.

ace turtle chapter

ace turtle and Flipkart formed a JV that secured the long-term license of Toys“R”Us in India through a strategic partnership with WHP Global, the controlling shareholder of Toys“R”Us. ace turtle launched the world’s most loved toy brand in India in March 2023

Click Here to shop now

The Legacy of Toys“R” Us

1948
1958
1960
1984
1996
1998
2021
2022
2023

1948

Charles Lazarus opens Children’s Bargain Town, a children’s furniture store in Washington, D.C.

1958

A second store is opened under a new name, Toys”R”Us, with the now iconic backwards “R”.

1960

Geoffrey the Giraffe is introduced along with the famous jingle, “I don’t want to grow up. I’m a Toys”R”Us kid!”

1984

Toys”R”US opens in first international wholly owned store in Canada and licensed operation in Singapore.

1996

A successful expansion into children’s clothing resulted in the opening of the first Babies”R”Us store.

1998

Toysrus.com is launched, becoming one of the fastest growing websites in the toy and baby world.

2021

ace turtle and Flipkart formed a JV that secured the long-term license of Toys“R”Us in India through a strategic partnership with WHP Global, the controlling shareholder of Toys“R”Us.

2022

ace turtle launched the world’s most-loved toy brand in India online in December.

2023

ace turtle launched the world’s most-loved toy brand in India in March

Children are a bundle of joy! Curious little angels, observing and embarking upon a journey of continuous exploration. Full of energy and aspirations, what enables them to transform their baby steps into big leaps are toys and tools that help them discover their full potential. With Toys”R”Us by their side, the ‘Play Never Stops’, so every child can blossom in their own way.

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