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ace turtle Partners with Wildcraft to Strengthen its E-commerce Business in India

Bengaluru, September 27, 2022: ace turtle, India’s leading omnichannel technology company for brands and retailers has partnered with Wildcraft, India’s leading outdoor brand with the largest portfolio of trek-to-travel solutions to strengthen its e-commerce business. ace turtle’s unified commerce platform Rubicon will enable Wildcraft to expand its e-commerce business in India by driving seamless customer experience at scale.

Speaking on the partnership, Gaurav Dublish, Co-founder, Wildcraft said “Our constant endeavour is to curate every part of the Wildcraft experience around the customer. As a business, we have always been bullish on e-commerce & in the post-pandemic world scaling this up is a key focus area for us, while providing a seamless experience across both offline and online channels. We are happy to partner with ace turtle for their solution Rubicon which is meant to play a critical role in providing a reliable and customer-friendly experience across multiple platforms with uniform prices, styles, optimised fulfilment and availability, thereby leading to efficient delivery to the end consumer.”

Commenting on the association, Nitin Chhabra, CEO, ace turtle said “Wildcraft is India’s #1 outdoor brand. It is a great India-born success story and has built a reputation for providing outstanding quality and exceptional product engineering to its customers. We are excited to be associated with Wildcraft & are confident that our omnichannel tech platform Rubicon will enable Wildcraft to bolster its e-commerce business from multiple fulfillment centres and enhance the customer experience across various marketplaces.”

Powered by machine learning, ace turtle’s unified commerce platform Rubicon 3.0, supports various omnichannel retail use cases. Rubicon has helped brands by integrating all their retail channels to provide a single view of inventory and order, enabling brands to get orders from any channel (online and offline) and fulfill it from any stock point (retail stores, warehouses and distributors). It helps brands to improve their product availability and optimise their inventory in an efficient manner through multiple demand channels (fulfilling from the same inventory pool), leading to a significant rise in sell-through and margins.

About Wildcraft

Incorporated in 1998, Wildcraft India Ltd (WIL) is India’s foremost company engaged in the design, manufacturing and distribution of head-to-toe outdoor products for trek-to-travel solutions. Since 2008 it started scaling up its operations & today serves over 10 million customers annually with sales of more than $100 million. Wildcraft is equipped with an extended geo footprint of 200+ exclusive brand stores across 75+ cities with 5000+ retail points of sale across India. This also includes more than 500 points of sale across large format stores like department stores & hypermarkets. Wildcraft further has a strategic partnership with the Flipkart group across Flipkart & Myntra platforms. Wildcraft has been serving the armed forces, the paramilitary & police personnel through Defence and Police canteens across the country. It has been accorded the privilege of equipping Jawans of the Indian Army with specially designed 90 Litre technical rucksacks.

About ace turtle

Founded in 2014, ace turtle is the market leader in India in the omnichannel technology space for enterprise brands. It is a vertically integrated technology company transforming retail through technology. It’s at the forefront of new-age commerce bringing efficiency and scalability through the digital transformation of traditional brands and retailers. ace turtle has two business verticals – 1. SaaS and 2. Licensed Brands. ace turtle, with its proprietary platform – Rubicon, integrates online and offline retail channels enhancing efficiency and scalability through omnichannel transformation by intelligent use of data. Rubicon is used by large global brands as a SaaS platform and is also leveraged by ace turtle for its Licensed Brands portfolio. Its Licensed Brands portfolio includes long-term licenses of marquee brands Lee, Wrangler, Toys “R” Us, and Babies “R” Us. It has a complete vertical offering from design and local sourcing to D2C for global brands for the Indian market. ace turtle is backed by investors such as Singapore-based Vertex Ventures, the venture arm of Temasek Holdings and C31 Ventures, the venture arm of CapitaLand.