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ace turtle to launch 100 omnichannel-enabled Lee & Wrangler stores this fiscal

Bengaluru, June 21, 2022: ace turtle, Asia’s leading omni-channel platform for enterprise brands today announced that it will open 100 more omnichannel-enabled Lee & Wrangler stores by March 2023. The Bengaluru-based company will invest heavily and has already hired senior leaders to drive the expansion.

Commenting on the development, Nitin Chhabra, Co-founder & CEO, ace turtle said, “Our vision for Lee & Wrangler is to grow the iconic brands to their leadership position in the denim segment in India. With the worst of the pandemic behind us now, we are excited to announce the store expansion of Lee & Wrangler in the current fiscal year. We will add 100 more omnichannel-enabled stores by March 2023. We will launch these stores on a franchise model across tier-1, 2 and 3 cities of India. We aim to set up the stores closer to where our customers are to provide them the best omnichannel shopping experience.”

ace turtle launched the Licensed Brands vertical in 2021 by acquiring long-term licenses of iconic denim brands Lee & Wrangler from Kontoor Brands for India and select South Asian markets. It has an end-to-end offering comprising design, local sourcing and retailing for consumer brands in India. Within a short span of time, ace turtle has leveraged the strengths of its omnichannel technology platform to transform the businesses of both Lee & Wrangler in India.

Customers can buy Lee & Wrangler products from their respective webstores (www.lee.in and www.wrangler.in) apart from the physical retail stores. Retail store franchise queries may be sent to franchisee.enquiry@aceturtle.com.

About ace turtle

Founded in 2014, ace turtle is the market leader in India in the omnichannel technology space for enterprise brands. It’s at the forefront of new-age commerce bringing efficiency and scalability through the digital transformation of traditional brands and retailers. ace turtle has two business verticals – 1. SaaS and 2. Licensed Brands. ace turtle, with its proprietary platform – Rubicon, integrates online and offline retail channels enhancing efficiency and scalability through omnichannel transformation by intelligent use of data. Rubicon is used by large global brands as a SaaS platform and is also leveraged by ace turtle for its licensed brands portfolio. Its Licensed Brands portfolio includes long-term licenses of marquee brands Lee, Wrangler, Toys “R” Us, and Babies “R” Us. It has a complete vertical offering from design,
local sourcing to D2C for global brands for the Indian market. ace turtle is backed by investors such as Singapore-based Vertex Ventures, the venture arm of Temasek Holdings and C31 Ventures, the venture arm of CapitaLand.

About Wrangler®

Wrangler® has been creating stylish, well-made denim since 1947. Our belief has always been that clothing should be designed to fit the needs of the people wearing it. That’s why we embarked on a quest 75 years ago to create the best jeans, jackets and shirts for cowboys. While our products have evolved for today’s denim lovers, our commitment to innovation, expert craftsmanship, original style, and the American spirit remains the same. In Wrangler, we are strong and ready for life, every day. For more information, please visit www.wrangler.in

About Lee®

Lee® is an iconic American denim and casual apparel brand. Lee’s collections include a uniquely styled range of jeans, pants, shirts, shorts and jackets for men, women, and boys. Founded by H.D. Lee and backed by nearly 130 years of purposeful design and craftsmanship, Lee’s movement-inspired innovations, versatile styling and superior fit continue to inspire generations of brand loyalists. For more information, please visit www.lee.in